Role:
Being coached by 2 marketing professionals, my group competed against other UGA students to develop a successful Digital Marketing Campaign for Aaron’s Furniture using a $5 million budget. The ask was to better target consumers aged 27-42.
After immense research, we developed a marketing strategy revolved around the emotional connection and benefits of furniture. We were eliminated in the semi-finals.
Highlights:
Logo Redesign:
I reworked the logo for Aaron’s Home Made site, a blog-based website to help customers with various household questions. The logo redesign was a way to incorporate the under-utilized website into our marketing campaign.
The logo is supposed to represent our main campaign idea:
“Feel At Home”
Digital Mock Ups:
As a part of the presentation, I developed a handfull of mockup deliverables. This includes social media paid posts, owned media on Pinterest, and website changes.
The Presentation:
Full active presentation can be accessed here.
