Role:
During my Fall 2024 semester in the Digital Marketing Analytics course, I created a 58-paged document outlining recommended measurement and investment strategies dealing with HelloFresh’s digital analytics resulting in an estimated $2+ Million in revenue.
The document is broken up into 4 parts– each outlining specific digital analytic skills and certifications covered in class: Google Search Ads, META Advertising, Programmatic and CTV Advertising
The investment plan revolves around one core campaign:
It’s Bowl Season
Amongst the project and in-class topic coverage, I also completed online courses and certificates for Google Search Ads, Programmatic Advertising, as well as indepth preparation for the META Ad Certificate.
