Role:
During my Fall 2023 semester for my Digital Marketing Strategy Class, we were tasked with developing a complete digital strategy for a brand of our choice. I chose Glossier.
As a culmination of everything we learned that semester, my project’s Goal was to position Glossier as the “most reached for on-the-go makeup brand”, targeting young female adults.
“busy doesn’t stop beauty.”
The project features all segments of the marketing funnel, competive poistioning, social mockups, influencer strategy, budget, and estimade KPIs.
